Event details

Name:  Axis Oceania Partner Summit 2023
Destination:  Alice Springs, Northern Territory, Australia
Venues: DoubleTree by Hilton Hotel, Alice Springs
Pax:140 attendees

About Axis Communications

Axis Communications is a global network technology company which creates specialist solutions to improve security and business performance. The company is headquartered in Sweden and has approximately 4,000 employees in over 50 countries. 

Conference background

Attendees at the three-day Summit were partners, distributors and systems integrators, as well as the Axis Communications Oceania team. The event enabled partner engagement and education, and included presentations on product launches, new innovations and technologies.  The Alice Springs Council Mayor, Matt Paterson, was one of the conference speakers.

Why Alice Springs and the Northern Territory

Organisers advised that Alice Springs provided delegates with an authentic Australian outback experience which was a perfect match for the Summit’s ‘True North’ theme.

Cultural connections

The Summit began with a ‘Welcome to Country’ ceremony delivered by Aboriginal artist and Arrernte Elder, Kumalie Riley and an Aboriginal cultural performance was also staged. The Arrernte are the traditional owners of Alice Springs and the ceremony formalised their cultural consent for the Summit.

Unique destination experiences

Three al fresco events made up the social program. They included a unique welcome dinner staged outdoors on the helipad of the DoubleTree by Hilton Hotel Alice Springs, overlooking the fairways of the Alice Springs Golf Course, a championship desert course at the foot of the Mac¬Don¬nell Ranges. 

Another conference dinner held under the stars was at the historic Alice Springs Telegraph Station, a short distance from town, with catering again provided by the DoubleTree by Hilton Hotel Alice Springs. A highlight was the star-gazing session reviewing the outback night sky, delivered by astronomer Tom Falzon from Alice Springs’ award-winning Earth Sanctuary World Nature Centre.

The Summit Gala Dinner and Awards were staged at the Old Quarry, ten kilometres from Alice Springs, with the soaring sandstone walls and rocky escarpment providing a memorable outdoor venue.

The Summit program also featured a range of optional activities around Alice Springs which included a visit to the golf club for lawn bowls and practice sessions on the Driving Range, an escorted camel trek across the desert sands,  a visit to the Alice Springs Brewing Co. for local beer tastings, and an Aboriginal  dot-painting class held at the Olive Pink Botanic Gardens. 

In their words

Wai King Wong, the Axis Communications Regional Director Oceania spoke glowingly about their Alice Springs event.

"The three-day experience provided in the Northern Territory truly embodied the essence of this year's event theme, 'True North'. Amidst the awe-inspiring landscapes and vibrant community spirit of the Northern Territory, our partners found a perfect setting to connect, collaborate, and learn.” 

Devyani Sharma, Marketing Manager Oceania with Axis Communications summed up the feed-back from delegates. 

“The resounding sentiment among our guests was unanimous – this conference in Alice Springs stands out as one of the most remarkable they have ever attended,” she said.

“Against the backdrop of the Northern Territory's breathtaking landscapes and vibrant cultural heritage, our experience went beyond the confines of a traditional conference. From start to finish, it left our partners in a state of awe, as they were captivated by the sheer beauty of the city and embraced by genuine and positive hospitality.”

a ‘Welcome to Country’ ceremony delivered by Aboriginal artist and Arrernte Elder, Kumalie Riley and an Aboriginal cultural performance

A Welcome to Country and traditional cultural performance greeted Axis Summit attendees 

Read the full case study here.